Xi’an & Shaanxi DMC · For tour operators
Xi’an & Shaanxi DMC: Your Ground Partner for Tour Operators
Impression China Journeys (Xi’an Impression International Travel Group Co., Ltd., 西安印象国际旅行社) is a high-end destination management company headquartered in Xi’an, founded in 2006. Our own team runs programmes across Shaanxi: northern Shaanxi (including many groups to Yan’an), the Guanzhong plain around Xi’an, and southern Shaanxi (including many groups to Hanzhong). We are a member of a China-wide alliance of destination specialists (目的地定制旅行联盟), working with 16 partner operators elsewhere in China; each partner runs its own home destination, so a tour operator can contract one company for a complete China programme. Every booking is a complete ground programme: one team plans and runs the whole Shaanxi portion. We work directly for overseas tour operators, or as the Shaanxi specialist alongside your main China DMC, including white-label operation and Silk Road handovers. Our guides work in English, French, Spanish, German, Japanese and Thai, subject to date availability. For corporate and VIP groups, we build skip-the-line VIP entry at the Terracotta Warriors into the programme; the VIP entrance is arranged as part of a full private programme and is not offered as a standalone ticket. In 2026 we arranged it for corporate groups including a global professional services firm and a European consumer brand.
What we handle
Complete ground programmes in Xi’an and Shaanxi
VIP and executive visits
Complex schedules, protocol, skip-the-line VIP entry at the Terracotta Warriors built into the programme, and expert interpretation.
MICE and corporate groups
Incentive programmes, corporate and alliance events, and gala dinners.
Private FIT and luxury travellers
Private car and guide, curated dining, and cultural encounters with named artists and experts.
Multi-destination China programmes
Other destinations operated by our alliance partners, each in its own home destination, under one programme and one point of contact.
Silk Road handovers
Receiving groups from, or handing them over to, Gansu and Central Asia routes.
White-label operation
We operate under your brand and your clients see your name. Signage and guide briefing are agreed for each programme; see our white-label working model.
Every programme covers the full Shaanxi portion: itinerary design, guides, vehicles, entry tickets, dining and overall coordination. Hotels can be booked by you or by us. For FIT, private group and series formats, see our operating models.
Named resources
Who and what your guests get in Xi’an
- Wei Jinquan, national-level representative inheritor of Huaxian shadow puppetry (China’s National Intangible Cultural Heritage): private performances and hands-on sessions at his studio in Guanzhong Academy, Shuyuanmen.
- Beilin Museum (Forest of Stone Steles): expert-led visits in English with a stone rubbing session.
- Terracotta Warriors VIP entry: skip-the-line entry, with your vehicle allowed close to the site’s second gate, so there is less walking and queuing; international guests need only their passport. Guests visit during normal opening hours. How VIP access works
- Dining: private rooms and fine-dining tables in Xi’an, including Caifenglou and Da Dong.
- Hotels: The Ritz-Carlton, Xi’an entrusts its guests’ private touring in Xi’an to Impression China Journeys, and we regularly host our own clients at the hotel. We also regularly book Grand Hyatt Xi’an and W Xi’an.
Why work with us
Shaanxi depth, one contract for China
Since 2006, based in Xi’an
We started in business and corporate reception, so executive and VIP standards are our default.
Shaanxi first, China through partners
We run programmes across Shaanxi ourselves, from Yan’an in the north to Hanzhong in the south. As a member of a China-wide alliance of destination specialists (目的地定制旅行联盟), working with 16 partner operators elsewhere in China, we hand each other destination to the partner who runs it locally.
Small senior team
The people who answer your brief also manage the operation.
Full programmes, one accountable company
One company plans and runs the whole ground arrangement, from first proposal to final transfer.
Delivered multi-destination programme
A Silk Road case you can review
Our anonymized 14-day Silk Road product case records a delivered 2025 multi-destination programme starting in Xi’an: route sequencing, handoffs between regions, and day-to-day operating communication.
How to start
What to include in a Xi’an or Shaanxi brief
Send the brief you have: source market, traveller profile, dates, group size and the route, including the Shaanxi portion. A finished itinerary isn’t needed. We reply with questions or a first proposal.
- Traveller or group profile
- Shaanxi’s role in the wider route
- Arrival and onward points
- Dates and timing constraints
- Experience and interpretation priorities
- Accommodation level
- Guide language
- Services already arranged elsewhere
For more preparation tools, see our travel trade resources.
Briefing example
A Xi’an handover brief you can adapt
If your agency has already arranged the wider China journey, list those bookings separately from the Shaanxi programme you want us to run. For a rail arrival and airport departure, adapt this note:
- Start: [Xi’an arrival station, date and time]. [Agency or other provider] handles the rail booking; please include [station reception and transfer].
- Shaanxi programme: [dates, accommodation, guiding, transport and visits]. Already arranged elsewhere: [services]. Still open: [items].
- Finish: [Departure airport, date and time]. Please include [final transfer]; [agency or other provider] handles [onward services].
- Communication: Contact for approving changes: [agency contact]. Guest-contact and document-branding instructions: [instructions].
The written proposal and agreement set out inclusions and responsibilities.
Who is Impression China Journeys?
Impression China Journeys is the international brand of Xi’an Impression International Travel Group Co., Ltd., a high-end destination management company founded in Xi’an in 2006 and a member of a China-wide alliance of destination specialists (目的地定制旅行联盟), working with 16 partner operators elsewhere in China.
Can you work alongside our existing China DMC?
Yes. We can act as the Shaanxi specialist next to your main China DMC, operating the full Shaanxi portion of the route, including Silk Road handovers.
Which parts of Shaanxi do you cover?
All of Shaanxi: northern Shaanxi, including Yan’an; the Guanzhong plain around Xi’an; and southern Shaanxi, including Hanzhong. We run groups to Yan’an and Hanzhong regularly.
Can you handle destinations outside Shaanxi?
Yes. Each of our 16 alliance partners runs its own home destination, and we bring them together in one programme with one point of contact. Our own team operates Xi’an and Shaanxi.
Do you offer white-label services?
Yes. We can operate under your brand; signage and guide briefing are agreed for each programme.
Which languages do your guides speak?
English, French, Spanish, German, Japanese and Thai, subject to date availability.
How is Terracotta Warriors VIP entry arranged for our groups?
We build it into the Terracotta Warriors day of the programmes we operate, with our vehicle and guide: skip-the-line entry with vehicle access close to the second gate, during normal opening hours. International guests need only their passport.
Send us your brief
Start with your Shaanxi portion
Tell us your market, dates, group size and route. One senior planner replies and stays with the programme through delivery.
General enquiries: info@impressionchinajourneys.com