About Impression China Journeys
Impression China Journeys is the English-language inbound travel brand of 西安印象国际旅行社有限责任公司, a travel company established in 2006 and licensed for domestic and inbound tourism.
From our coordination office in Xi’an, we design and coordinate private journeys and multi-destination programmes for overseas travellers and international travel partners. Our work connects the first conversation, the structure of the route and the practical delivery of the journey in China.
Our approach
Our approach was shaped by the company’s early work in government reception, where standards, precision and execution mattered. Moving into cultural travel added another responsibility: helping travellers understand a place rather than simply pass through it.
We design around people and stories, opportunities to participate and enough space to notice how a place is lived. For overseas travellers, the aim is to make cultural context clear and human without reducing it to a checklist.
Meet the Co-Founders
The company is led by two co-founders with complementary responsibilities: one connects clients, commercial direction and the company’s digital presence; the other turns each travel idea into a journey that can be delivered well on the ground.
Stone（葛思彤）
Co-Founder
Stone leads client relationships and sales, coordinates the company’s wider development, and directs its website, new-media and AI work. This role connects what travellers and partners need with how the company communicates, responds and grows.
Cassie（陈玉颖）
Co-Founder
Cassie is at the heart of how each journey moves from an idea to delivery. She designs the company’s travel products and leads their practical delivery and on-the-ground execution, shaping each route around the traveller, the destination and what can be delivered well.
Together, Stone and Cassie connect the client relationship, journey design and real-world delivery as one continuous process.
One China Network, One Point of Coordination
China is not a single travel experience. Routes, seasons, transport, local customs and operating conditions vary greatly from one region to another. Our network model brings destination knowledge together so travellers and partners can work through one planning contact while benefiting from local expertise in each destination.
- Local destination experts: regional knowledge connected through a nationwide network.
- Multi-destination coordination: routing, transport, guides, accommodation and experiences planned as one journey.
- Tailor-made programme design: itineraries shaped around interests, timing, pace and service requirements.
- Local operational support: practical coordination before arrival and throughout the journey.
- Clear international communication: one point of contact for travellers, advisors and overseas partners.
Who We Serve
Private Travellers and Families
We design private China journeys for individuals, couples, families and small groups seeking a thoughtful balance of essential sights, cultural depth, comfort and flexibility.
Overseas Travel Companies
We support travel agencies, tour operators, advisors and specialist organisers with China product development, FIT and group programmes, multi-city operations and selected white-label DMC services.
What We Design
Our journeys follow four connected directions, each shaped around the traveller rather than a fixed departure template.
- Shaanxi, in depth: Xi’an, archaeology, the Qinling Mountains, food traditions and living culture explored with the perspective of our home region.
- One destination, deeply: longer stays and locally informed pacing for travellers who prefer understanding to a rapid checklist.
- Themed journeys through China: multi-province routes connected by a meaningful thread such as the Silk Road, landscape, heritage or family learning.
- China at the Table: regional food cultures understood through markets, kitchens, neighbourhoods and the people who keep traditions alive.
How We Design a Journey
- Understand the brief. We begin with the traveller profile, market needs, dates, interests, pace and practical requirements.
- Build the route. Destinations are connected in a logical sequence with realistic travel times.
- Add local depth. We combine major landmarks with food, heritage, crafts, neighbourhoods and community-based experiences where appropriate.
- Coordinate delivery. Guides, vehicles, accommodation and experiences are aligned through our destination network.
- Support the journey. Our team remains available for operational coordination while guests are travelling in China.
Selected Specialists & Cultural Interpreters
The people who shape a journey matter as much as the places on the route. Our wider local network includes museum and archaeology professionals, historians, official multilingual interpreters, heritage researchers and master practitioners of living traditions. The following collaborators represent several of the fields our journeys can draw upon.
Zhang Xun
Professor of history at Shaanxi Normal University
Professor Zhang connects historical events with the people and choices behind them through an engaging, accessible narrative.
Liu Yunhui
Cultural-heritage professional and researcher
With decades of experience in museum practice, heritage administration and ancient Chinese jade research, Liu Yunhui brings archaeological objects into a wider understanding of Shaanxi and early Chinese civilisation.
Wang Fengjun
Museum professional and archaeological researcher
Drawing on field archaeology, collections research and museum leadership, Wang Fengjun interprets bronzes, mirrors, jade, Buddhist sculpture and the historical record of Xi’an through the evidence held in objects.
Li Qianxin
Cultural-relic appraiser, author and museum interpreter
Li Qianxin helps travellers move from looking at an object to understanding its material, historical setting and human story.
Rao Lin
Chinese–English interpreter at the Emperor Qinshihuang’s Mausoleum Site Museum
Rao Lin connects the archaeological detail of the mausoleum complex with the wider political, technological and human story of the Qin.
Xiong Zeyue
Chinese–Japanese museum interpreter
Xiong Zeyue helps Japanese-speaking guests approach the archaeological and historical context of Shaanxi through precise cross-cultural communication.
Zhang Zhiwei
Bilingual museum interpreter and tourism ambassador
Zhang Zhiwei brings extensive international reception experience to the interpretation of the Qin mausoleum complex and its historical setting.
Dazhong
Senior guide, tourism instructor and epigraphy researcher
Through inscriptions, rubbings and calligraphy, Dazhong connects historical documents with the people and lives behind carved texts.
Ma Pan
Specialist interpreter at Xi’an City Wall
Ma Pan interprets the wall as a defensive system, an archaeological site and a living part of the modern city.
Li Zhaonan
Museum professional and ancient-pottery researcher
Through clay, glaze, figures and everyday objects, Li Zhaonan reveals the aesthetics, trade networks and cosmopolitan life of Tang Chang’an.
Wei Jinquan
National representative inheritor of Huazhou shadow puppetry
Born into a shadow-puppet family, Wei Jinquan combines carving, performance and decades of international cultural exchange.
Ma Shunli
Pastry master and inheritor of the Xi’an dumpling-banquet tradition
After decades devoted to traditional pastry, Ma Shunli connects precise craft, regional food culture and the continuing evolution of Xi’an’s dumpling-banquet tradition.
Gao Shan
Inheritor of the dumpling-banquet tradition and award-winning pastry chef
Gao Shan connects hands-on technique with Xi’an food customs, traditional banquet culture and contemporary expression.
Specialist participation is matched to the subject, language and pace of each journey and remains subject to current availability and final confirmation. A private interpretation, focused conversation, workshop or curator-led visit may be recommended depending on the programme.
Small moments, deeply considered.
The most memorable parts of a private journey are not always the largest. A conversation over clay, the first beat of a waist drum, the movement of a shadow figure across a lit screen—small moments can open an entire cultural world. We place these practitioner-led encounters where they belong in the journey, selected for the traveller and the narrative of the route rather than added as a catalogue of activities.
Huazhou Shadow Puppetry
Enter a living theatre of carved hide, light, music and hand movement, with insight from the people who continue the tradition.
Tang-Inspired Confections
Read the aesthetics of Tang Chang’an through form, colour and taste, then shape a small edible expression of your own.
Xi’an City Wall by Bicycle
A privately paced ride that reveals the wall as architecture, defence, archaeology and a living edge of the modern city.
Dough Sculpture
Discover how simple flour becomes colour, character and folk memory in the hands of a skilled maker.
Tang Tea
Slow the journey through a historically informed tea preparation, exploring taste, utensils and the social world around tea.
Conservation Conversation
A focused conversation about how objects are studied, stabilised and cared for—revealing the patient work behind what museums display.
Yuhua Clay Whistle
Meet a small clay object where sound, childhood and local imagination are held in one handmade form.
Yaozhou Kiln & Chenlu Ceramics
Follow the journey from local clay to glaze and fire, and understand why everyday ceramics carry the landscape of Guanzhong.
Huxian Peasant Painting
Explore rural life through bold colour and direct visual storytelling, then create a personal response with local guidance.
Ansai Waist Drum
Feel the Loess Plateau through rhythm and movement, learning how collective energy becomes performance.
Qinqiang Opera-Mask Painting
Paint a mask while decoding colour, character and moral language in one of northwest China’s defining theatrical traditions.
Each encounter is individually matched to the traveller, journey rhythm, language and age. Hosts, access, season, site permissions and suitability remain subject to current availability and final confirmation.
Our Approach to Responsible Travel
We favour experiences that respect local communities, cultural heritage and the character of each destination. Responsible travel also means good planning: realistic pacing, suitable group sizes, appropriate local partners and clear expectations for everyone involved.
Our Coordination Office
Impression China Journeys
Room 1605, Sihai Center,
Intersection of Taihua North Road and Fengcheng 3rd Road (Southwest Corner),
Weiyang District, Xi’an, Shaanxi, China
Email: info@impressionchinajourneys.com
Telephone / WhatsApp: +86 151 9147 0715
Responsible & Sustainable Travel
We believe a well-designed journey should respect local communities, cultural heritage, natural environments and the people who make each experience possible. Our planning considers realistic pacing, locally informed services, responsible community and wildlife interactions, reduced avoidable waste and honest communication about practical limits.
Read our Responsible & Sustainable Travel approach
How We Design a Tailor-Made Journey
From traveller profile and route logic to reservations and local delivery, see How We Design a Tailor-Made China Tour.
How We Prepare and Review Travel Information
Our destination guides and time-sensitive entry information are prepared by the Impression China Journeys planning team, checked against primary and official sources where appropriate, and reviewed as operating conditions change. Read our Editorial & Information Standards.